Cybersecurity has evolved into a necessity at every institutional level as cyberattacks have risen in number and the possible penalties (either regulatory or in terms of the loss of consumer loyalty) have risen. Never before has there been a better chance for weak security to result in hassles and costs unlike the Covid-19 pandemic-related transition…
The evolution of technology into its central and pivotal role in our collective lives today has proven an ascent that many of us couldn’t have predicted. Information and communications technologies are now the beating heart of every enterprise – from Fortune 500 helmed global multinationals, right down to the solopreneurs and mom and pop shops…
While predicting the future with 100% accuracy is impossible, current trends in the world of technology are pointing to some pretty big changes in the years to come. Industry 4.0 is on its way, and with it, a new era of smart factories, connected devices, and data-driven decision making. But what does this mean for…
The new wave of Wi-Fi 6E technology is here. Not only will it introduce another generation of evolution in connectivity, but also a number of features and abilities that are simply not possible with the current standard. But are people ready? And more importantly, is our infrastructure? We’ll discuss those questions and more in this…
IT projects are essential for businesses in the modern world, but they can be time-consuming and complex. In fact, many of these projects exceed their deadlines. The consequences are often costly and can include a loss of productivity, decreased morale, and even legal penalties. So, what can you do to save time on IT projects?…
Marketing has changed, grown, and taken on many shapes over the years. Despite the many changes, the end goal of marketing has always been to drive conversion, ultimately driving revenue. Many businesses have long understood the importance of marketing for their long-term growth. However, what most fail to realize is that the choice of how…
Cybersecurity concerns continue to dominate the headlines, and it seems like not a day goes by without news of another breach or malware attack. In 2021 alone, ransomware attacks cost the world an astounding $20 billion. Overall, cybercrime is expected to result in losses of $10.5 trillion annually by 2025. These figures boggle the mind,…
Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your relationship with your prospect or potential client. Essentially, the more data you have about your constomer, the easier it is to influence decisions and solve pain points. The Launchpad thoroughly…
If there is anything that the Covid pandemic has taught the business world, it’s that change is here to stay. The pandemic has made it mandatory for businesses to change the ways they operate. Many B2B marketing and sales representatives in particular have had to adopt new ways to keep businesses running. One of the…
What is Quantum Computing? Quantum computing is an incredible technology that uses qubits, or quantum bits, instead of the traditional zeros and ones in its computation. Quantum computers work to put atoms in both the zero and one state at the same time, which means faster, higher powered, and more efficient computing. The technology is…