Why Marketing Service Subscriptions Work Better than Project-Based Marketing
Marketing has changed, grown, and taken on many shapes over the years. Despite the many changes, the end goal of marketing has always been to…
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Why You Need to Move to Middle of the Funnel Marketing
Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your…
Why Channel Partner Enablement is More Important Than Ever
If there is anything that the Covid pandemic has taught the business world, it’s that change is here to stay. The pandemic has made it…
6 Questions to Ask Your Sales Reps When They Say “The leads are weak”
If you work in the lead generation sector of the B2B marketing world, there’s one thing you’ve likely already heard from sales. “The leads are…
How to Lose a Lead in Five Ways
Getting a highly qualified opportunity is hard but losing one can be easier than you think. At the Launchpad, we focus on the hard…
The Launchpad Announces CEO Tonya Turrell Named Orlando’s 2022 Women of the Year
Orlando, FL Release: 3 May, 2022. For immediate release. The Launchpad, a B2B technology marketing firm based in Altamonte Springs, Florida, announced today that Chief…