Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your relationship with your prospect or potential client. Essentially, the more data you have about your constomer, the easier it is to influence decisions and solve pain points.
The Launchpad thoroughly understands how important it is for businesses to focus on their middle-of-the-funnel marketing. With IT buyers pulling back and slashing budgets, and if you want to continue to generate leads, moving to the MOF can catch potential leads earlier in the sales cycle. The Launchpad can help.
Exclusive MQL Membership Packages
The Launchpad team is beyond thrilled to offer our clients MQL membership packages, one of our newest offerings in a solid line of services. We’ve changed how we perceive the MQL to coincide with the Revenue Era.
We now live in the Revenue Era. Has your marketing caught up?
Speaking of the Revenue Era, that’s where we now exist, and we have to revolutionize our marketing technology and tactics to align with it. The Revenue Era is about maximizing every touchpoint of the marketing lifecycle, including the middle of the funnel.
The Launchpad offers MQL connect technology that connects tech buyers and sellers around informed conversations. Our MQL membership service makes it easier to keep a steady flow of highly qualified, conversation-ready, purchase intent leads streaming straight to your business.
We’ve changed how we think about on-demand generation so we can double down on revenue. The MQLs of the past typically consist of someone who searched for a specific technology, downloaded a PDF or whitepaper, or stopped by a booth at a tradeshow. You’ve surely had to follow up on some of those MQLs, and know they aren’t really qualified leads.
The Launchpad MQL is different, and it meets the demands of the Revenue Era with highly qualified, conversation-ready purchase intent MQLs.
Targeting our Services to Your Needs
You’re probably wondering how we locate the perfect MQLs for your business. Through targeted data, we’ll hone in on your ideal audience. Collecting custom surveys allows us to identify their business plans, expectations, priorities, and needs.
Decision-making authority is a qualifier for survey participation. We’re collecting in-depth information regarding challenges, IT priorities, and purchase plans, which essentially prepares every lead for further conversation regarding what they want.
Our MQLs provide each of our members with specific data points that will assist you in engaging each lead with meaningful dialogue that touches on their unique needs. The insight you’ll receive with The Launchpad MQLs is extensive and includes buying plans and purchase intent.
If we can create a picture of the challenges that drive their need for technology, you’ll know exactly what each of your vetted MQLs is buying and why they have to buy it. This targeted service is exclusive to our membership clients, and we remain dedicated to providing leads in the best spot for purchase conversation, the middle of the sales funnel.
Our new MQL membership is well worth your time, especially since you get to “set it and forget it.” The team at The Launchpad will keep your campaigns running, refreshing them regularly to capture real-time purchase intent leads who are ready for a deeper discussion regarding your products and services.
With the MQL membership, you’ll have a steady stream of legitimate leads flowing to your sales team. They can respond in real-time, which means you’ll never miss out on a lead due to communication neglect. We’ll provide ongoing coaching and support concerning lead development for everyone in sales.
In the meantime, you’ll spend far less time building and setting up lead campaigns. Instead, you’ll have the flexibility to increase or decrease your incoming leads as needed, preventing you from lagging or becoming overwhelmed. You can also change the membership campaign criteria, providing a lot of predictability, ranging from the amount of purchase-ready leads to your marketing budget and accurate forecasting.
When you choose our MQL membership, you’ll receive reduced risk overall. However, we limit our MQL membership memberships to only 150 clients to ensure deliverability, quality, and exclusivity of leads.
We offer a no-hassle cancellation policy, so you can’t go wrong by contacting us today to sign up.
Hit Your Goals with The Launchpad MQLs
The Launchpad understands that you have aggressive sales goals to hit. Following up on MQLs can be exhausting, primarily when you’re calling collateral downloaders or event attendees that you truly believed to be a lead. When it comes to leads, it’s important not to assume.
Our MQLs are conversation-ready purchase intent leads and provide a much more realistic and practical approach. The ability to chat with a decision maker at the point of their need capitalizes on the moment of intent, completely changing the outcome.
Our MQLs are IT buyers who have let us in on their challenges, priorities, and purchase plans. Our custom-designed survey primes them for the in-depth conversation they’ll inevitably have with you. With specific data points from The Launchpad, you can engage in meaningful exchange and let them know how your company can meet their needs.
Working with The Launchpad
Our MQL memberships won’t be around for long. We’re limiting them to the first 150 clients. We understand how challenging it can be to shift all of your attention to the middle of the funnel leads when you’re so accustomed to focusing on the bottom of the funnel.
However, we’re here to tell you that the times are changing, and you’ve got to change with them. Prepping for strict budgeting for IT buyers will help you soar through a potential recession without seeing detrimental effects, and the middle of your sales funnel is the right place to start!
If you’re ready to revolutionize the way you take in MQLs, reach out to The Launchpad today to discuss our limited opportunity MQL membership plan. Your leads are waiting!